Ally Invest Review 2025 Features, Fees, and Performance

While it doesn’t have all the features of Ally’s trading platform, it performs well when you can’t be at your desk. When it comes to actual trading platforms and tools, Ally Invest is functional but bare-bones. You’ll find the typical web-based platform for placing trades, doing basic research, and reviewing account details. It works fine for basic investing but lacks the tools that many investors, especially active ones, expect. For the robo-advisor service, there are zero advisory fees, annual charges or rebalancing fees.

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Go to the transfer section and select the option to transfer from your linked Ally Bank account. Initiate a string transfer through your bank and offer all the required records. Ally Invest Securities and Apex Clearing are members of FINRA and SIPC and are approved by the SEC to give investment advice. One of the highlights is that Ally Invest provides 24/7 customer support via a telephone helpline, email or live chat. Signing up for an Ally Invest Account is easy – just go to their homepage and click Open Account.

• With Ally Invest, you can enjoy the benefits of low costs and fees, allowing you to maximize your investment potential.
• Great service, account security, low trading fees, and no hidden “gotcha” fees to screw you over.
• Instead of — or in addition to — opening a brokerage account with Ally Invest, you can also opt for the company’s robo-advisor service.
• The brokerage is also great for passive investors in search of automated advice.

Ally has FDIC insurance to protect cash deposits in checking and savings accounts for up to $250,000. Ally is also covered by SIPC insurance, which protects brokerage accounts up to $500,000. SIPC insurance doesn’t apply to investment losses or price fluctuations.

This feature is advantageous for investors looking to manage trading costs, especially when dealing with popular securities. According to our findings, the firm employs a competitive fee structure in the brokerage industry. The platform features no account maintenance fees and provides commission-free trading for eligible ally invest review U.S. exchange-listed stocks and ETFs. Based on our findings, the broker offers various account types to cater to different investor needs. We found that the broker offers margin trading, allowing users to borrow funds to leverage their investment positions.

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With this account, traders can make trades themselves without paying fees for certain things. They can do market studies, check their portfolios, and trade at every opportunity they need. On this account, our customers could trade ETFs, stocks, options, bonds, and mutual funds for free, and there was no minimum amount required. In addition, they provide a credit score of $75 in change expenses for accounts over $2,500, making it a great investment consolidation option.

Over 200 data points are considered, from minimum deposits and trading fees to the platforms and apps available. Our broker ratings are also informed by the experience of our researchers during the evaluation process. Ally Invest customers, except those on Ally Forex, are covered by the US Investor protection scheme, called SIPC. However, Ally Invest does not provide negative balance protection, though this is quite common among US brokers. The broker offers two-factor authentication for secure login and biometric entry for mobile apps.

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If you want to measure your performance against the market, you’ll have to do that manually or use an outside tool. Additionally, the UI can feel clunky at times and I didn’t appreciate how certain pages removed the navigation bar entirely, making it harder to find my way back. Maintenance tasks, like adding a beneficiary, require printing out a PDF and mailing it rather than completing them digitally, which feels quite old-fashioned.

Ally Invest review: Money management and trading in one place

There’s room to polish the workflow, especially when it comes to research and accessing educational materials without leaving the app. Ally Invest has commission-free trades for eligible U.S. stocks, options and exchange-traded funds. This is typical of brokers these days — charging a commission for stock and ETF trades is relatively rare.

Kiplinger Magazine has rated Ally Financial as the “best bank for millennials” and the “best internet bank” in recent years. This Ally Invest review has been updated for 2025, and covers fees, features, customer service, and more. A few years ago, I moved a Traditional and Roth IRA account from E-Trade to Ally Invest (formerly known as “TradeKing” at the time, prior to it being acquired by Ally Financial). Was the acquisition and transition a good move for former TradeKing customers and new investors? However, Ally Invest falls short in its limited research and educational offerings, and it doesn’t have fractional shares or investment options such as futures and foreign exchange.

Ally Invest customer reviews and complaints. Service pros and cons.

Manage your current investments, keep track of stocks and ETFs you’re interested in and more — all from 1 easily navigable home platform. With Ally, you can borrow over $1 million to trade in leverage, depending on the value of the cash and assets you currently hold in your account. Ally’s leverages rates are a bit lower than some competitors like Fidelity — you’ll pay between 8.75% and 4.25% depending on how much you’re borrowing. However, Ally’s margin rates are higher on average than discount brokers like Robinhood or Interactive Brokers.

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While you won’t earn interest by leaving cash in your Ally brokerage account, it’s pretty easy to move money into and out of Ally’s higher-yield savings accounts. In addition to not charging a base commission for options trades, Ally Invest’s per-contract fee comes in lower than some other brokers at $0.50 per contract. Lastly, the broker offers limited educational resources, primarily focusing on financial education programs.

• There’s also two-factor authentication available, and biometric login for the mobile app.
• But keep in mind that with Ally Invest’s low or no account minimums, your returns will likely reflect your initial investment.
• Ally Invest can help you become a more savvy trader – find out how in this review.
• Your cash will earn interest (1.90% at the time of writing) and is intended to protect your portfolio from market downturns.
• This app offers a great mobile interface with the same features as the desktop app and has received thousands of positive reviews.

This means that investors of all sizes can start investing without any initial financial barriers. Whether you’re just starting out or have a significant portfolio, Ally Invest welcomes everyone. In addition to their top-notch customer support, Ally Invest also provides comprehensive resources on their website. From FAQs to educational articles, their online support center offers valuable information and guidance to help investors make the most of their investment journey.

To summarize, Ally Invest has a low fee trading structure, no maintenance/inactivity fees, and strong customer service support. You can trade stocks, bonds, funds, options and other equities through Ally Invest. I’ll get into what types of accounts you may want to consider opening or moving to Ally Invest in a bit. Ally’s robo portfolios, also known as automated investing services, make it easy for investors to invest in portfolios aligned with their goals.